Building a predictable outbound sales pipeline starts with hiring the right people.
Whether you’re a startup founder booking your first sales calls or a growing sales leader scaling an SDR team, the quality of your appointment setters has a direct impact on pipeline generation, sales velocity, and revenue growth.
The challenge isn’t finding people willing to make calls.
It’s finding professionals who know how to:
Today, businesses have more hiring options than ever before.
Some platforms simply connect you with freelancers. Others provide pre-vetted sales professionals ready to join your team. Some operate as fully managed outbound agencies that run campaigns on your behalf, for a significantly higher monthly investment.
So which option is best?
To help answer that question, we’ve compared the best platforms to hire appointment setters, evaluating each based on:
Whether you’re hiring your first appointment setter or building a complete outbound sales organization, this guide will help you choose the right platform.
| Platform | Best For | Hiring Model | Typical Cost |
| HireSDR.io | Appointment setters & SDRs | Direct hiring | Salary only |
| LatHire | Broader LATAM hiring | Direct hiring | No placement fee |
| Belkins | Fully managed outbound campaigns | Agency | Premium monthly retainer |
| Martal Group | Enterprise lead generation | Agency | Premium monthly engagement |
| BELAY | Administrative assistants | Managed staffing | Premium hourly pricing |
| Boldly | Executive assistants | Subscription staffing | Premium monthly plans |
| Upwork | Freelancers | Marketplace | $15–60+/hour |
| Fiverr | Gig work | Marketplace | Per project |
| LinkedIn Jobs | DIY recruiting | Job board | Sponsored listings |
| Indeed | High-volume hiring | Job board | Free & sponsored jobs |
Many companies assume appointment setters simply schedule meetings.
In reality, great appointment setters influence almost every stage of the outbound sales process.
They determine:
A poor appointment setter creates wasted meetings.
A great appointment setter creates qualified opportunities that convert into revenue.
That’s why choosing the right hiring platform is just as important as choosing the right candidate.
Over the past several years, Latin America has become one of the fastest-growing regions for outbound sales hiring.
Businesses increasingly choose LATAM professionals because they combine:
Many professionals throughout the region have worked with SaaS companies, agencies, healthcare providers, financial services firms, and technology businesses, making onboarding much faster than hiring candidates with no outbound experience.
For companies that want to build internal sales teams instead of outsourcing lead generation, LATAM has become one of the strongest talent markets available.
Every platform was assessed using the same evaluation criteria.
Does the platform specialize in appointment setters and SDRs, or is it a general hiring marketplace?
Are candidates screened for communication, outbound sales ability, CRM experience, and professionalism before being introduced?
How quickly can employers begin interviewing qualified candidates?
We considered placement fees, subscriptions, agency retainers, and the total cost of building an outbound team.
Can businesses build an internal sales engine, or are they paying for an outsourced service every month?
For companies serious about outbound sales, HireSDR.io stands out as the strongest specialist platform for hiring appointment setters.
Unlike general hiring marketplaces, HireSDR.io focuses exclusively on outbound sales talent, helping businesses recruit professionals who already understand how to generate pipeline rather than simply manage calendars.
Whether you’re hiring your first appointment setter or scaling a multi-person SDR team, the platform connects employers with candidates experienced in modern outbound sales.
HireSDR.io specializes in sourcing professionals with hands-on experience in:
Instead of filtering through hundreds of general applicants, employers gain access to candidates whose experience aligns with revenue-generating sales roles.
One of the biggest advantages of HireSDR.io is its focus on sales-specific hiring.
Candidates are evaluated on criteria such as:
Because every candidate comes from a sales-focused talent pool, businesses spend far less time reviewing unsuitable applications.
HireSDR.io advertises pre-screened appointment setters starting at $6 per hour, with current candidate profiles on the platform ranging from approximately $900 to $2,000 per month depending on experience.
Best for
If your hiring needs extend beyond sales, LatHire.com is one of the strongest platforms for recruiting professionals across Latin America.
Rather than specializing exclusively in outbound sales, LatHire helps companies hire talent across operations, customer support, administration, marketing, finance, HR, and executive support, while also offering access to hiring LATAM appointment setters.
For businesses building an entire remote team instead of only hiring SDRs, this broader talent pool can be a major advantage.
LatHire focuses on connecting employers with pre-vetted professionals who already have experience working with North American businesses.
Businesses can hire:
This makes the platform particularly valuable for companies planning multiple hires across different departments.
Candidates typically undergo screening for:
Employers receive access to qualified candidates without the time-consuming screening process associated with traditional job boards.
LatHire advertises LATAM appointment setters from $6–$8 per hour, while its detailed cost comparison states that a dedicated appointment setter typically starts at $1,500 per month and ranges from approximately $1,500 to $1,900 per month.
Best for
If you’re looking to hire beyond sales, LatHire also offers dedicated solutions for Virtual Assistants, Executive Assistants, Operations Managers, Customer Support Representatives, and other Latin American talent.
If your company doesn’t want to hire and manage appointment setters internally, Belkins is one of the best-known fully managed outbound sales providers on the market.
Unlike HireSDR.io, where you hire dedicated appointment setters who become part of your team, Belkins operates as an outsourced lead generation agency. Their team is responsible for building prospect lists, launching outbound campaigns, booking meetings, and reporting on campaign performance.
For companies with little or no outbound infrastructure, this can significantly reduce the operational burden.
However, it also comes with higher ongoing costs and less direct control over your sales development process.
Belkins provides a complete outbound sales service that typically includes:
Instead of hiring an employee, you’re outsourcing an entire outbound function.
Belkins customizes each appointment-setting engagement, but its published pricing information indicates that managed outbound packages start at approximately $8,000 per month for 100 guaranteed appointments per year across three outreach channels.
Best for
Martal Group specializes in outsourced sales development for B2B companies with longer sales cycles and more complex enterprise offerings.
Rather than hiring one appointment setter, businesses gain access to a managed sales team responsible for prospecting, qualification, and meeting generation.
Their services are generally aimed at organizations selling higher-value products where strategic outbound execution is more important than sheer call volume.
Martal Group offers:
Their approach is considerably broader than hiring an individual appointment setter.
Martal Group does not publish a fixed price for its appointment-setting service and requires businesses to request a custom quote, although its own 2026 pricing guide places managed agency retainers at approximately $3,000 to $10,000+ per month.
Best for
BELAY has built a strong reputation providing premium virtual assistants, bookkeepers, and executive assistants to US businesses.
While some BELAY professionals assist with calendar management and meeting coordination, the platform isn’t specifically designed for outbound appointment setting or sales development.
Businesses looking to generate pipeline through cold outreach will generally require a more specialized solution.
Services commonly include:
These services focus on improving executive productivity rather than driving outbound sales activity.
BELAY prices each assistant engagement individually through a custom monthly quote, while its published cost guide estimates that US-based virtual assistant support generally costs $30–$75 per hour, or approximately $1,200–$3,000 per month for part-time assistance.
Best for
Boldly provides subscription-based executive assistants with extensive administrative experience.
Their professionals commonly support executives, consultants, founders, and leadership teams with scheduling, operations, research, travel coordination, and business administration.
Although appointment scheduling is one component of their service, they are not outbound sales professionals responsible for generating meetings through cold outreach.
Boldly assistants commonly assist with:
Unlike appointment setters hired through HireSDR.io, they generally aren’t responsible for pipeline generation or prospect qualification.
Boldly’s subscription staffing plans start at $2,600 per month for 40 hours of support, equivalent to approximately $65 per hour, with specialist tasks charged separately at $79 per hour.
Best for
One of the biggest decisions businesses face isn’t simply choosing a platform—it’s deciding whether to build an internal sales function or outsource appointment setting altogether.
Platforms such as HireSDR.io and LatHire allow companies to hire dedicated appointment setters who work exclusively for their business.
This model provides several long-term advantages:
As your company grows, these professionals become increasingly valuable because they develop a deeper understanding of your product, ideal customer profile, and qualification process.
Belkins and Martal Group provide a very different experience.
Instead of hiring employees, businesses outsource their outbound sales function.
The agency manages:
This reduces management responsibilities but introduces several trade-offs.
For startups and growing businesses, building an internal SDR team usually becomes more cost-effective over time while creating a stronger long-term competitive advantage.
Upwork is one of the largest freelance marketplaces in the world, making it a popular choice for companies that want to quickly hire independent appointment setters on a contract basis.
With thousands of freelancers advertising appointment setting, cold calling, lead generation, and virtual assistant services, businesses have no shortage of options.
The challenge is separating experienced outbound professionals from general virtual assistants who have limited sales experience.
Unlike HireSDR.io, Upwork doesn’t specialize in sales hiring, meaning employers are responsible for evaluating every candidate themselves.
Companies can:
This flexibility makes Upwork attractive for temporary projects, but it also means hiring quality varies significantly.
Upwork freelancers typically charge:
Businesses may also pay additional platform fees depending on how they hire.
Although freelance rates can appear affordable initially, the true cost often includes:
Best for
Fiverr is best known for project-based freelance services.
Businesses can hire freelancers offering:
Unlike dedicated hiring platforms, Fiverr is built around short-term service packages rather than long-term employment.
While this works well for small projects, it usually isn’t the best solution for businesses looking to build a predictable outbound sales engine.
Typical Fiverr pricing includes:
Because freelancers often manage multiple clients simultaneously, availability and consistency can vary.
Best for
LinkedIn remains one of the world’s largest professional recruiting platforms.
Rather than providing pre-vetted appointment setters, LinkedIn allows employers to advertise positions and recruit candidates themselves.
Companies gain complete control over the hiring process—but also assume responsibility for every stage of recruitment.
LinkedIn provides:
For companies with internal recruiters, this flexibility can be valuable.
However, hiring managers should expect to invest significant time reviewing applications.
LinkedIn pricing varies depending on the hiring method.
Typical costs include:
Actual recruitment costs increase once interview time, assessments, onboarding, and management are factored in.
Best for
Indeed remains one of the most widely used job boards globally.
Its biggest advantage is volume.
A single appointment setter job posting can attract hundreds of applicants.
The downside is that employers must filter, interview, and evaluate those candidates themselves.
For companies without dedicated recruiters, this can quickly become time-consuming.
Indeed offers:
Although posting costs may appear low, the internal recruiting time required often represents the largest expense.
Best for
| Feature | HireSDR.io | LatHire | Belkins | Martal Group | BELAY | Boldly | Upwork | Fiverr | Indeed | |
| Pre-vetted candidates | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ |
| Appointment setter specialists | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | Mixed | Mixed | Mixed | Mixed |
| SDR/BDR hiring | ✅ | Limited | ❌ | ❌ | ❌ | ❌ | Mixed | ❌ | Depends | Depends |
| CRM experience assessed | ✅ | ✅ | ✅ | ✅ | Limited | Limited | Varies | Varies | ❌ | ❌ |
| English communication screening | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | Varies | Varies | ❌ | ❌ |
| Direct employee hire | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | Contract | Contract | ✅ | ✅ |
| Best for long-term sales teams | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | Mixed | ❌ | Mixed | Mixed |
Salary is only one component of the total cost of hiring.
Businesses should also consider:
For many US companies, the fully loaded cost of hiring an experienced appointment setter can exceed $80,000–100,000 annually.
Hiring from Latin America often allows companies to reduce total employment costs by 50–80%, while still benefiting from:
Those savings can often be reinvested into additional SDRs, Account Executives, RevOps support, or marketing initiatives, allowing businesses to scale pipeline more efficiently.
If you’re planning to expand beyond appointment setters, LatHire offers access to professionals across customer support, executive assistance, operations, finance, and marketing. For businesses focused specifically on outbound prospecting, HireSDR.io remains the strongest specialist platform for hiring appointment setters, SDRs, and BDRs.
Choosing the right platform starts with understanding how you want your outbound sales function to operate.
Hiring an appointment setter isn’t just about finding someone who can make phone calls. One of the biggest reasons outbound programs fail is because companies hire for availability or low cost instead of proven sales ability.
Before making your next hire, avoid these common mistakes.
Many businesses advertise for a virtual assistant when what they actually need is an outbound sales representative.
While there can be some overlap, the day-to-day responsibilities are very different.
A successful appointment setter should already understand how to:
Someone with only administrative experience may struggle in a quota-driven outbound role.
Hiring the cheapest candidate often becomes the most expensive decision.
An appointment setter who books poor-quality meetings or struggles to communicate with prospects can waste hundreds of hours of your Account Executives’ time.
Instead of focusing purely on hourly rates or salaries, consider:
A resume doesn’t tell you how someone sounds on the phone.
Always include some form of practical assessment, such as:
Strong communication is one of the biggest predictors of appointment-setting success.
Appointment setters spend a significant portion of their day updating:
Candidates already familiar with platforms like HubSpot, Salesforce, Apollo, Pipedrive, or Salesloft usually require much less onboarding.
Even experienced appointment setters need time to learn:
The best-performing sales teams treat onboarding as an investment rather than expecting results after a few days.
Beyond reviewing resumes, practical assessments help identify candidates who can perform well in real sales conversations.
Here are a few areas worth testing.
Ask candidates to introduce your company to a prospect they’ve never spoken to before.
Listen for:
Present common objections such as:
Look for candidates who respond naturally instead of relying on scripted answers.
A good appointment setter doesn’t book every meeting.
They know how to determine whether someone is actually a good fit before handing them to an Account Executive.
Ask candidates how they prioritize:
Strong organizational habits often translate directly into better sales performance.
If your goal is to build an internal outbound sales team, HireSDR.io is one of the best platforms available because it specializes in appointment setters, SDRs, and BDRs.
Companies looking to hire across multiple departments may also benefit from using LatHire for broader remote hiring needs.
Strong candidates should be comfortable with:
Experience with platforms like HubSpot, Salesforce, Apollo, or Salesloft is often an advantage.
Appointment setters primarily focus on initiating conversations and booking qualified meetings.
Sales Development Representatives (SDRs) typically have a broader role that includes:
If your company needs a complete outbound sales function, you may want to hire SDRs rather than appointment setters alone.
That depends on your sales goals.
Many startups begin with one experienced appointment setter before expanding into multiple SDRs as outbound volume increases.
Businesses planning rapid growth often benefit from hiring dedicated SDRs alongside appointment setters to divide prospecting and qualification responsibilities.
It depends on your objectives.
Fully managed agencies like Belkins and Martal Group can launch campaigns quickly without requiring internal management.
However, building your own team through HireSDR.io usually provides:
Traditional recruiting through job boards may take several weeks.
Specialized hiring platforms like HireSDR.io can often reduce the hiring timeline significantly by presenting pre-vetted candidates with relevant outbound sales experience.
Appointment setters are commonly used in:
Almost any B2B business with a proactive sales strategy can benefit from a skilled appointment setter.
Absolutely.
Remote appointment setters have become the standard for many companies, particularly those hiring from Latin America.
Modern communication platforms, cloud-based CRMs, and sales engagement tools make it easy for remote sales professionals to work seamlessly with US-based teams.
There are dozens of platforms where businesses can hire appointment setters.
The right choice ultimately depends on how you want your outbound sales operation to function.
If you’re looking for a fully managed outbound agency, providers like Belkins and Martal Group can manage prospecting and appointment setting on your behalf, but you’ll typically pay premium monthly retainers for that convenience.
If you simply need administrative scheduling support, BELAY and Boldly are excellent options, though they’re not designed specifically for outbound sales.
Freelance marketplaces like Upwork and Fiverr offer flexibility for short-term projects, while LinkedIn Jobs and Indeed remain solid choices for businesses with dedicated internal recruiting teams.
However, for companies that want to build a scalable outbound sales engine, hiring dedicated appointment setters directly remains the most cost-effective long-term strategy.
That’s why HireSDR.io ranks as our top recommendation amongst the best platforms to hire appointment setters in 2026.
Instead of outsourcing your pipeline or spending weeks reviewing hundreds of resumes, you gain access to pre-vetted sales professionals who already understand outbound prospecting, lead qualification, CRM management, and appointment booking.
As your company grows, you can also expand into dedicated SDRs and BDRs through the same specialist talent network, creating an outbound team that becomes a genuine competitive advantage.
For businesses hiring beyond sales, LatHire complements HireSDR.io by providing access to experienced professionals across operations, customer support, executive assistance, finance, and marketing.
Whether you’re hiring your first outbound representative or scaling an established sales team, choosing candidates with proven prospecting experience can dramatically improve your pipeline quality and sales efficiency.
HireSDR.io connects businesses with experienced appointment setters, SDRs, and BDRs who have the communication skills, sales experience, and time-zone alignment needed to support North American sales teams.
If you’re building a broader remote workforce, don’t forget to explore LatHire for pre-vetted Latin American professionals across operations, customer support, executive assistance, marketing, finance, and many other business functions.
By choosing the right hiring platform today, you’ll build a stronger, more predictable sales pipeline for years to come.
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