A marketing assistant is a junior professional who supports a company’s marketing team by helping to plan, create, and execute daily promotional tasks and campaigns. They handle operational duties like managing social media, writing content, organizing events, and tracking campaign data.

If you’re searching for companies to hire marketing assistants, here are the top 5 platforms US businesses trust for reliable, skilled support across digital, admin, and campaign execution roles:

• • LatHire
• • Wellfound
• • Built In
• • LinkedIn
• • Upwork

These platforms offer various hiring solutions for US teams looking to recruit marketing assistants, from hands-on solutions for experienced teams to hands-off, white-glove hiring services.

This post will explore which solution might be right for your company and hiring needs.

What is a marketing assistant?

A marketing assistant is an entry-level or operational support professional who helps a company execute its daily promotional plans, content creation, and campaign tracking. They work under marketing managers to bridge the gap between high-level strategies and daily administrative execution. Core responsibilities of a marketing assistant include:

• • Content & Copywriting: Draft social media posts, blog articles, email newsletters, and website text.
• • Campaign Support: Help coordinate digital ads, product launches, PR sample tracking, and marketing collateral like brochures.
• • Market Research: Gather consumer insights, track industry trends, and analyze competitor activities.
• • Data & Analytics: Compile metrics on website traffic, social media engagement, and email open rates into reporting dashboards.
• • Administrative Tasks: Maintain asset libraries, schedule meetings, and organize promotional events or trade shows.

Required skills for a marketing assistant include:

• • Required SkillsCommunication: Strong writing and verbal skills for content creation and stakeholder coordination.
• • Organization: Juggling multiple tasks, managing timelines, and meeting strict deadlines.
• • Technical Literacy: Familiarity with social scheduling tools, content management systems, email marketing platforms, and basic design or AI productivity software.
• • Analytical Mindset: Basic ability to interpret data metrics and evaluate campaign performance.

When should I hire a marketing assistant?

A company should hire a marketing assistant when marketing execution becomes the bottleneck. This happens when leadership or core team members have a clear marketing strategy and ideas, but lack the daily bandwidth to consistently schedule social posts, send emails, publish content, and track results.

Signs that it might be time to hire your first marketing assistant include:

• • Inconsistency: Important tasks like newsletters or social media updates are skipped or pushed back because urgent client or product needs take priority.
• • Delegation-Ready Work: You have repeatable, day-to-day tactical tasks ready to hand off, such as building emails, formatting blogs, scheduling posts, and gathering data reports.
• • Founder Burnout: Founders or core staff spend late nights and weekends trying to handle basic marketing instead of focusing on core business growth.
• • Clear Direction: You know what needs to be done and have a basic plan, but lack the operational support to follow through.

What tasks should I hand off to a marketing assistant?

Core tasks to hand off to your new marketing assistant may include:

• • Scheduling and publishing content across social media and web channels.
• • Formatting and sending out email newsletters.
• • Gathering basic data analytics and putting together campaign reports.
• • Assisting with competitor research and managing administrative marketing files.
• • Monitoring community comments, direct messages, and engagement.
• • Uploading, formatting, and optimizing blog posts for SEO.
• • Organizing and archiving digital asset libraries and media files.
• • Updating landing pages with fresh copy, images, or offers.
• • Coordinating promotional items, swag, or merchandise logistics.
• • Assisting with the setup and coordination of webinars or live events.
• • Compiling monthly performance numbers from analytics platforms.
• • Running basic competitor tracking reports and monitor industry trends.
• • Cleaning, updating, and managing CRM contact databases.
• • Transcribing notes and manage action items from marketing meetings.

Comparing the top 5 platforms for hiring marketing assistants in 2026

Company	Core Strength	Best For	Hiring Model
LatHire	LATAM-based marketing assistants in US time zones	US teams looking for affordable, time zone-aligned marketing talent	White-glove hiring service with optional self-service marketplace
Wellfound	Startup-focused marketing assistants	Founders hiring generalists for lean teams	Direct hire via platform
Built In	Job board for digital companies and tech teams	Tech startups hiring in-house or remote support	Job listing, inbound applications
LinkedIn	Hands-on hiring from the largest professional network	Experienced hiring teams looking for high-volume applications	Job listing, inbound applications
Upwork	Find freelance and project-based marketing talent	Startups and small teams seeking temporary or as-needed help	Freelancer hire via platform

1. LatHire

LatHire helps US-based teams to hire time zone-aligned marketing assistants from Latin America (LATAM) in just 24 hours. These marketing assistants come with prior experience in tools like HubSpot, Klaviyo, Canva, Trello, and Google Workspace. They handle tasks like social media content management, CRM cleanup, email campaign setup, ad support, calendar management, and reporting.

Every marketing assistant in the LatHire network is pre-vetted for English fluency, key competencies, and async collaboration. Plus, businesses avoid payroll overhead and gain support from remote professionals aligned with US time zones—making them ideal for founders looking to scale more affordably without compromising team cohesion.

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2. Wellfound/AngelList Talent

Wellfound lists early-stage and startup-ready marketing assistants with hands-on experience in tools like Airtable, Notion, Figma, and Mailchimp. Their candidate pool includes professionals who understand async work and thrive with minimal supervision.

Founders often hire here when they need a marketing generalist to handle social calendars, inbound content workflows, or customer engagement projects. Expect a mix of junior and mid-level applicants with startup backgrounds.

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3. Built In

Built In is a job board used by digital companies and tech startups to post marketing coordinator and assistant roles. Its listings reach talent in major U.S. cities and remote job seekers in the tech sector.

Built In works best when companies want to keep recruiting in-house but attract candidates familiar with the tech and SaaS environment. It provides volume and relevance, but vetting and filtering are left to the employer.

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4. LinkedIn

LinkedIn Recruiter is a paid talent sourcing platform that gives hiring teams full visibility into LinkedIn’s global network. It works by combining advanced 40+ filters and AI-assisted search with project pipeline management, direct InMail messaging, and applicant tracking system (ATS) integrations to streamline outbound recruitment.

LinkedIn Recruiter is a good idea when you are hiring for specialized, hard-to-fill, or passive roles (like tech, executive, or niche sales positions) and have the budget—roughly $15,000+ a year for the full version—to justify active, direct sourcing rather than waiting for inbound applicants.

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5. Upwork

Upwork is a global online work marketplace that connects businesses and individuals with independent freelancers. Clients post projects across fields like writing, design, and software development, and freelancers submit proposals to do the work. The platform handles messaging, time tracking, and secure payments.

Hiring on Upwork is a good idea when you need specialized, project-based or short-term professional expertise without the overhead of a full-time hire. It works best when tasks are clearly defined, milestones are measurable, and you want built-in escrow protection for secure payments.

Which hiring platform is right for me?

For startups and small businesses without a lot of hiring experience, a full-service hiring platform like LatHire is a great option for hiring a marketing assistant. Providing both a hands-on, self-service platform and a white-glove full-service solution, LatHire offers thousands of pre-vetted marketing assistants and other marketing professionals, available to hire in just 24 hours. Full-time LatHire marketing assistants are available from just $1,499/mo.

If your company has more hiring experience or a dedicated recruitment team, a tool like LinkedIn Recruiter might be a helpful investment, offering access to a huge array of global marketing professionals. Alternatively, if you are seeking a freelance or project-based marketing assistant, a platform like Upwork is likely the best solution.

Book a free consultation with LatHire today.